Tournament Teachings and Fundraising

With the 2008 season upon us it’s important to start thinking about your clients who hold golf tournaments.  Now is the time when they begin to review products for their giveaways. 

Education is the key to staying competitive in the tournament field.  Teaching tournament directors’ new ways of fundraising is the easiest and most lucrative approach.  For a tournament, obtaining sponsors can be a difficult task, but it doesn’t have to be.  There is no reason a tournament can not raise $5,000 with its tee prizes or goodie gifts alone, in comes the Promotional Distributor and the Covert Cooler.

Sponsors are looking for advertisement!  They want to see some return on their investment.  Sponsor wants to target customers related to their business.  It only makes sense that a hospital foundation whose tournament caters to doctors and medical professionals would look to medical related companies for sponsorships.  It is important for tournaments to direct their sponsorship efforts to companies whose customers and clients are playing in the tournament.

The first step is to teach tournament directors to look at a giveaway gift as a fundraising tool.  By simply selling the logo area on a product that will be distributed to all the tournament players they can raise $100 to $5,000.  Now take that same product and put ten logos on it and you can see the power a simple tournament prize possesses.  The next is to offer value in a gift.  Every golfer need golf balls and towels but do they really offer valid advertisement to the sponsor?  Gift that are common or unoriginal are easily disposed of by golfers.  Sponsors want to be associated with product that creates excitement at a tournament.  A product like the Covert Cooler, the soft-sided cooler that covertly fits inside the shoe pocket of your golf bag, offer something golfers haven’t seen and can easily be printed with multiple full color images.

I know what you are thinking; printing multiple colors and multiple logos comes with a nice price tag.  It use to, but innovative printing processes have really cut down on the cost.  In fact the Covert Cooler can be printed with multiple full color logos at the price similar to a one or two color screen print, leaving more money in the bank for the tournament, and making the promotional distributor look like a hero.

Taking the time to educate tournament directors on new fundraising options gives you an edge that other distributors often overlook.  Take the time to show them you care about their efforts and you in turn will reap the benefits.

For more information fundraising ideas or Covert Cooler pricing quotes, please contact Rite Clicks, LLC at 1-888-669-2779.