Why Market the Covert Cooler

The true marketing power of the Covert Cooler can easily get lost within the busy routines of this time of year.  This article is a refresher into why the Covert Cooler is the best golf promo on the market and how you can make several thousand dollars per month marketing it. 

First off, it fits inside the shoe pocket of your golf bag.  Tell me a golfer that would rather have an umbrella, towel, or shirt over a gift like this.  Let’s get real, everyone wants one.  This breeds sponsor retention. 
Furthermore, it’s designed for use with ice, not ice packs.  This ensures that beverages are colder and stay that way for a longer period of time.  No longer will the summer day’s golf threaten by scorching heat and empty beverage carts.

The Covert Cooler is much more than you standard tee prize or gift for golf tournaments.  It is a valuable marketing tool for tournament Sponsors.  Companies recognize the value of having their corporate logo on a 12”x4” walking billboard that is actually used by potential customers.  Furthermore, the cooler can be stuffed with promotional literature giving sponsors more bang for their advertising dollar.

The cooler becomes the “goodie bag” for additional gifts, allowing for easy distribution the day of the tournament.  Understanding that each golf tournament is different, the Covert Cooler™ provides the perfect platform for a single title sponsor or can be printed with multiple logos, making the Covert Cooler a fundraising tool, not just a gift.  Helping your client is what this job is all about.

The Secret to a successful golf tournament, year in and year out, revolves around the procurement and retention of both sponsors and players.  The Covert Cooler was designed with this in mind.  To players it offers something new and functional, to sponsors it offers tangible and intangible advertising.  Offer your customer value and they will be eager to come back.
We have simple designed a product that solves fundamental golf tournament challenges, a product that people want and in turn come to depend upon.  Golf is much more than pars and birdies, nine-iorns and sand traps, it is a culmination of friendship and bonding, jokes and drinks, and I for one would not have it any other way.  Let have a great season.

For more information, call our offices toll free 888-669-2779

Scott Wells

CEO - Rite Clicks, LLC